The only way to compete and survive as a business or startup is to stay ahead of the game, making sure your customers are inspired to engage, take action and return to your business again and again.
Simply checking your Google Analytics every now and again isn’t going to cut it. There are plenty of ways to continuously optimise your websites and digital marketing to get maximum effect – this is where Conversion Rate Optimisation (CRO) and website conversion tools come in.
CRO done right is like hitting that sweet spot of marketing, but the only way to get there is to test and test again. There are hundreds of CRO tactics you can employ as a marketer and each one of them can boost the ROI of the business. Whether it’s one big change or more likely, many incremental changes over time, CRO can mean the difference between success or failure.
Conversion rate optimisation is never over. It should be worked at constantly and rigorously as a priority for every business. It sounds hard, but there are now so many tools out there that it’s never been easier. From free tools to monthly subscriptions – there’s no excuse for any business to sit back and ignore CRO.
Different types of CRO tools
Every business is different, so the combination of tools that are best for your business might not be the same as someone else’s.
Research tools can usually be defined as being qualitative or quantitative.
Quantitative research is usually performed first, as this will gather hard data and cold facts about your subject from your chosen sample. Once you have this data, you may wish to use qualitative research to explore further.
Qualitative research tools will provide you with a more detailed insight into individual customer patterns and problems. This can help you figure out if any problems perceived on your product or service are widespread and need to be resolved, or if it’s only a problem for a much smaller audience and something you don’t need to focus on.
The type of tools you use will also depend on which stage your business is at. If you’re in the early stages or in the process of pivoting, survey and content or language tools may be the most useful. If you’re in the right place to start growing your business fast, instant CRO and chat tools can be essential.
Some tools out there come with multiple features and some specialise in only one thing. Either option is fine, but again, it depends where you want to focus as a business.
So, now you want a rundown of the very best website conversion tools in 2018? Well, here’s your list, along with a brief description of each tool and what it does: