Why call tracking is important for online marketing

04 February

Why call tracking is important for online marketing Calls to businesses from search, social and paid ad campaigns have increased by 110% since 2014, and in 2019 that totalled 162 billion calls in the United States alone. With this huge influx of calls from digital ads, it is imperative that marketers are able to track, […]

Using automation to encourage customer interaction

19 February

How users interact with your site can be predicted by establishing and delving into user profiles. An organic user is one which actively searches for your services, naturally arriving at your site as the information appears relevant, informative and serves the intended purpose. If you are advertising your site across multiple platforms and search engines, […]

How important is response speed when fulfilling a call back request?

12 February

How important is response speed when fulfilling a call back request? As speed is a key determiner when selecting a service provider, the onus lies on the business to integrate this into the customer experience, from submission of the initial enquiry, through to full-service delivery. A Harvard Business study found that although 37% of businesses […]

Delivering your message to consumers efficiently and why powerful intros matter

27 October

As with conversion marketing which is highly results-driven and mostly dependent on consumer engagement, you’re typically given a handful of opportunities to pitch your product and carry the prospective customer through to the purchase stage. By winning attention through the first website visit, live chat message or phone call, you have the power to lure […]

How CRO & SEO should work - feature image

How CRO & SEO should work in harmony for your business to maximise its results.

22 May

There has always been an old age discussion around whether CRO & SEO get in each other’s way. In this article I am going to show dispute this myth and explain why I think they are in fact, a match made in heaven. CRO (Conversion Rate Optimisation) is essentially optimising your website to increase conversions. […]

How bOnline increased inbound calls by 16.5% over a 10-week period

27 February

This isn’t one of those articles that’s going to give you an example of a totally unique business who hit upon a genius (and completely irreplicable) trick to increase their success. Nor are we going to give you a yawning long list of actions you have to take to replicate these kinds of figures for […]

3 Excellent CallRail Alternatives You Should Know About

23 February

Maybe you’ve taken the free CallRail trial but want to compare other types of software before committing? Whatever your reasons, there are some excellent CallRail alternatives out there in the marketplace. If you’re running a business that has a telephone number on the website, it’s easy to see why call tracking software would appeal to […]

The Best Live Chat Software Alternatives for Businesses

22 February

Live chat software has been around for a while. It’s nothing new to find yourself on a website when a pop up box with a customer service rep or salesperson (a bot, most likely) makes itself known on the page. But what are the live chat software alternatives? Most of us have probably used this […]

Sales Callback Secrets: Getting The Most From Your Leads And Website Traffic

19 February

To help improve your businesses sales and performance, we’ve embarked upon a data gathering and analysis mission over the last year. We analysed more than 95,000 sales calls between consumers and sales teams from a number and variety of different businesses during a 12-month period. In doing this, we found out some pretty surprising facts […]

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